Reader research

Research into members’ opinions and perceptions of RICS Business is carried out on an annual basis.

For the past three years this has formed part of the APA/Millward Brown Advantage Study.

The results of the survey have been consistently encouraging. In 2008’s readership survey, it was found that:

• 42% spend over 30 minutes with the magazine – 21% longer than the industry average


• 48% keep all or part of the magazine compared with the industry average of 18%

• 80% stated that RICS Business is the most used sourced of industry information, followed by the RICS Faculty and Regional publications.